Identifying potential prospect persona.

Prospect personas are fictional, generalized representations of your ideal clients. They help you understand your prospective customers better and make it easier for you to tailor content to the specific needs, behaviours and concerns of different groups of potential prospects.

Prospect personas are based on market research as well as on insights which we will gather with you from your actual customer base. Depending on your business, you could have as few as one or two personas or as many as 5 to 10.

All prospects will be delivered to you in a usable format like Google sheet or Dropbox paper.

The message can involve a mix of marketing variables like product, service, brand, price, incentives and distribution. For each of these factors the message articulates the specifics of the company's offering as follows:

• Product and service-related messages inform target customers of the characteristics of the company’s products and services. 
• Brand-related messages focus on the identity and the meaning of the company’s or offering’s brand.
• Price-related messages communicate the offering’s price.
• Incentives-related messages describe the incentives associated with the offering, such as temporary price reductions, volume discounts, rebates, coupons and premiums.
• Distribution-related messages highlight the offering’s availability in distribution channels.

The decision about which aspect of the offering to promote depends on a variety of factors such as the offering’s competitive advantage, customers’ perceptions of the offering. The key principle when designing the message is that it should focus on the aspects of the offering that are likely to generate the greatest impact. Quality content and design (photos, videos, landing pages, website, social media) are crucial for building trust and ensuring prospects conversion.

We track which prospects and when clicked on links in your emails, as well as monitoring the overall open rate.

Why use our Omnichannel prospecting services?

Today there are approximately 3.5 billion active social media users in the world, making social media a real part of people's everyday lives. Social media has evolved into a powerful tool for brands to connect with buyers and engage in, sometimes instantaneous, two-way conversations. Social media marketing is considered a marketing channel that businesses use to connect with customers, prospects and partners.

The rise in social media usage means that participation is no longer optional. Social media offers you more than a way to reinforce your brand. It's also a viable method of driving people to a conversion or sale by bringing in new contacts or prospects into your database and nurturing them across all channels. Developing offers, promotions, contests and content that engages a prospects audience. Social media is not only great for branding or to create awareness for products or services, but it is also a very powerful tool to use when it comes to prospecting.

To be successful, your content needs to offer relevant, useful and valuable information. Your content can take many forms and look different depending on which platform you use to engage your audience. It can be infographics, photos, videos, fun visuals, slideshows, podcasts.

With our Omnichannel platform, you will be able to leverage social media marketing to build your brand, drive demand and engage your prospect. As we deliver the email campaign, we will at the same time interact with the company and the person from that company you are trying to communicate with. The company, as well as that person, will receive different messages on different channels, therefore increasing chances of being heard.

Why should you use our Omnichannel communication features?

Simply, because it works.