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HOW WE DO IT
Omnichannel
Our omnichannel marketing platform brings together everything you need for effective marketing and social media all in one place. You will improve customer experience on all channels, increase sales and customer loyalty by providing your customers with a personalized, unified, seamless, integrated, and consistent experience. In short, our platform will be empowering your business to achieve sustainable profitable revenue growth, through building and increasing clients’ relationships.
Social media integration
Retailers have realized that relying on posting content alone is not enough to get followers. With our all in one platform, we will manage your social media to generate traffic through organic growth and paid ads. Your new followers will convert into website visitors and then into customers. Your marketing campaigns will reach customers on social media, as your audience may be following you on multiple media platforms.
Automated
Our omnichannel digital platform will automate tasks such as social media posting, targeted marketing campaigns, pulling data from all sources, single customer view, store KPIs and analytics, so you can provide a more personalized experience for your customers. Your customers will be at the center of everything you do, on all channels through highly personalized communication, valuable content, to convert prospects into customers and first-time buyers into loyal customers.
Metrics and analytics
Data is knowledge so we measure absolutely everything. We are very strong advocates of the basic principle” You can’t manage what you don’t measure” The right data and our analytics will give you the meaningful information you need to make the right decisions at the right time. Our platform will provide you with up to 40 KPIs (Key Performance Indicators) on sales, marketing, Web and social media analysis. Business milestones or benchmarks are vital to business growth as they provide valuable insights into what strategies are working and which ones aren’t.
Database
Our customer data platform provides a unified view of all your data in one place. In store, online, social media data is converted into an effective decision engine to utilize it to its fullest. As customers browse your website and social media interacting with your content, all that behavioural data is collected in the database. The data will allow you to personalize all your communication with your customers.
System & Data Integration
Adaveo makes key sales & marketing business app integration seamless. We work with our clients to integrate all online and offline data. Our platform connects to leading data providers, POS systems, eCommerce, web technologies - eliminating the need for multiple platforms.
Social Media Amplification
Adaveo will determine main Social Media presence goals and will develop an appropriate strategy approach with our clients. We bring customers to our client’s websites via advanced customer data insights, in addition to clever target Social Media creative content, engagement and advertising. We’re able to monitor, analyze and identify target audience(s) and associated social behaviours in order to develop key targeted messaging.
Customer Segmentation
Adaveo’s customer data intelligence technology will identify and consolidate customers across profiles, devices, and various touch points. Our advanced lead generation and customer segmentation capabilities ensure effective digital marketing campaigns. We can segment customers in a variety of ways enabling our client’s customer reach and accessibility at any point during their journey.
Landing Pages, Calendaring & Email Automation
Adaveo enables our clients to automate digital marketing campaigns. Whether triggered by different events based on a customer purchase journey, customer segmentation or established with a marketing calendar, we can automate and integrate it all dissolving the need for multiple platforms that work in silos. Additionally, our calendaring and content management system allows us to create template landing pages, leading target audiences to take action and generate elevated results.
Product Managing
Adaveo allows our clients to organize and assemble service and product offering as needed. Our clients are able to classify and/or arrange products and services by groups of any size, so that customer communication can be done with the right set of products and services at the right time, enabling cross-sell and up-sell.
Digital Marketing Campaign
Adaveo enables clients to establish a digital marketing strategy that is cost and time effective. Our automated system takes care of everything. By using email or SMS messaging, we get the right message delivered at the right time to the right customer to trigger transaction. Our platform assists in optimizing various types of campaigns despite the frequency and quantity of messages being distributed, as well as, providing strategic website retargeting capabilities.