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WHY ADAVEO
HOW WE DO IT
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SOCIAL / CUSTOMER ACQUISITION
PERSONALIZED EMAIL MARKETING
CUSTOMER RETENTION
CONVERSION OPTIMIZATION
INFLUENCERS
TARGETED EMAIL OUTREACH
CONTACT
INFLUENCERS
WHY ADAVEO

ADAVEO’s full-service, strategic approach
will achieve your goals by:

  • Providing you with a dedicated team to ensure optimizing the campaign as needed
  • Engaging highly vetted Influencers who can demonstrate an organic affinity with your brand
  • Ensuring influencers’ content is authentic, relatable, and brand-safe
  • Driving target consumers to your brand while generating top-of-funnel brand awareness
  • Proving success through our metrics, KPIs and reporting


CAMPAIGN VARIABLES
  • Expertise: Does the content you are promoting or product you sell match with the influencer’s audience?
  • Reach: Is this influencer present on the same channels and platforms as your audience? For example, if your target audience is in their teens, it may not be useful to reach out to an influencer whose main following is on LinkedIn.
  • Audience: Does your buyer persona match this influencer’s following? What does a typical follower of their audience look like?
  • Engagement rate in influencer marketing is used to measure the level of interaction an influencer typically receives on their content.
  • Simply put, it is the percentage of the influencer’s audience that responds to their content.
We establish with you, your campaign goals and budget.
We design a campaign strategy.
We secure the right Influencers.
You approve.
We review every post for quality work, brand safety & FTC compliance.
We execute, monitor and follow up.
We measure, analyze, deliver results.
1. CELEBRITIES
Typically with more than 1 million followers. Their reach spans huge audiences, but their engagement rate is not as high as Micro influencers. Used by very large companies for branding.
2. MACRO INFLUENCERS
Well-known online presence with 100,000-1 million followers. A macro influencer’sreach usually spans a broad audience, like young women or teens. These influencersare available for higher budget campaigns.
3. MICRO INFLUENCERS
A micro influencer typically has between 1,000-100,000 followers. Micro influencershave more defined and specific audiences and are respected experts in their field. These individuals are less expensive than macro influencers and have great engagement.
VETTING
ADAVEO’s proprietary technology allows us to identify influencers and their social audiences by:

  • demo (age, gender, ethnicity)
  • geo (location)
  • behavior (interests, retailer affinity)
For content creation activations, ADAVEO will work hand-in-hand with the client to select Influencers who fit our client’s preferred demographics and reach your target audiences.
INFLUENCER PROFILE PARAMETERS
  • Lifestyle, Travel, and Wine Influencers
  • Minimum of 10,000 Followers for Swipe-Up Capability
  • People With an Affinity for Wine (Self-Reported)
Successful influencer programs require both technology and managed services to be truly successful.
ADAVEO Influencers are vetted before any program launch.
Our team identifies characteristics and activities that our platform alone cannot recognize with sufficient accuracy.
Our dashboard allows you to access program metrics. We You will be provided with detailed explanations of the data you will be receiving.
INSTAGRAM DETAILS
  • ADAVEO Influencers will fill Instagram with branded photos
  • ADAVEO will work with you to identify and hand-select Influencers who embody your brand personality
  • Selected Influencers will artistically and authentically incorporate the brand and product into their everyday life and share through a styled Instagram photo
EACH INSTAGRAM POST INCLUDES
  • A custom caption featuring the brand story and key messaging
  • Branded program hashtags


*For additional reach, Influencers will amplify their image on the channel of their choice, either Twitter or Facebook
CONTENT SHARING
ADAVEO’s content sharers will amplify a piece of branded content from your client across their social accounts, driving widespread awareness, building momentum, and generating tens of millions of social impressions instantly.

  • ADAVEO will engage a group of high-reach Influencers to share brand content far and wide
  • ADAVEO will select Influencers based on reach and self-identified brand affinity*
  • Content Sharing includes one Tweet and one Facebook post per Influencer; each post features:
  • A link to you’re the brand’s content
  • A 1–2 sentence caption featuring brand messaging and encouragement for audiences to click-through (in the Influencer’s own words)
  • A custom program hashtag



*Influencer selection process does not include round of client vetting
ADAVEO DASHBOARD
The ADAVEO Client Insights Dashboard gives you 24/7 access to your program results. Built on a proprietary platform, our technology is centered around the most trustworthy method of data collection: post veri cation.
PROGRAM REPORTING
At ADAVEO, we guarantee quality results and help you celebrate success.

  • Posts that have gone live
  • Potential impressions (by channel)
  • Engagements (by channel and type)
  • Clicks
  • Top performing posts
  • Brand love quotes from Influencers and their audiences
After your program wraps, your dedicated team of ADAVEO experts will walk you through the cumulative program, share additional insights, and make recommendations.
NEXT STEPS
ADAVEO will ensure content goes live in time by taking these next steps:

  • Kick-off call with ADAVEO program management team + program launch
  • Influencer vetting
  • Influencer content guideline development + review
  • Influencer selections
  • The client sends products to Influencers
  • Content review period
  • Content goes live
  • Typical lead time is 4–6 weeks
ADDITIONAL CONSIDERATIONS
  • Project start date is contingent on deliverables being approved/executed based on timeline provided by project manager
  • Influencers will post at any time within the approved posting dates