Growth is achieved by acquiring new customers and selling more to existing customers

Amplifying your social media traffic, interacting with your social media followers, enlarging the number of your website visitors will make you acquire new customers.

Transforming visitors into customers and customers into loyal brand advocates through personalized communication. The right message sent to the right person at the right time with the right content automatically will help you sell more.

Personalization is no longer a nice-to-have but a must-have.

Today’s consumer expects to be understood to be communicated with through their favourite channels.

Sending the same newsletter to all customers or constantly announcing discounts no longer cut it. It automates and simplifies customers’ communication by managing complex omni-channel marketing strategies, driving more consistent and sustainable profitable revenue growth, through building and strengthening client relationships.

It increases average order value, generates higher repeat purchase rate and significant growth in customer lifetime value.

You know the challenges: increasingly demanding consumers, combined with an ever-growing list of retailers working harder than ever to lure your customers away. Yet you also know the potential of one-to-one customer engagement to strengthen loyalty and revenues, but you haven’t found a solution that makes it easy.

You need to understand your customers’ preferences, anticipate their needs, engage and reward them with deeply personalized interactions at every step of their lifecycle journey but not all individuals have similar needs and likes. This is where customer segmentation comes into play, it refers to the process of using customer data to enable clustering of customers with shared attributes into groups (segments) and smaller groups (sub-segments) so that communication can be customized accordingly.

This is because people tend to respond better and be bring greater value to your business when they feel their needs and interests are being specifically addressed.

Nowadays consumers expect to be truly understood, segmentation will allow you to target the right product to the right customers at the right time. With our digital customer data platform, you will be sure to be able to engage your customers at every step of their journey.

Below you will find the most popular customers’ triggered campaigns and you will also be able to create more segmented or sub-segmented campaigns. Those more bespoke campaigns can take into account criteria such as age, gender and location.

Reminds a prospect or a customer, within a maximum of a few hours, of what they’ve been looking at and make it simple for them to continue browsing or make a purchase. It also demonstrates your audience that you understand what they’re interested in. You can also thank the recipient for coming to your site. Personalize the content of the email as much as possible, according to the product category browsed. It’s better if you incorporate dynamic product recommendations to suggest alternative items they might wish to buy.

With Adaveo’s platform you will be able to:

• Use retargeting allowing you to display your ad to any anonymous visitor of your website.
• Personalization according to sub-segments (gender, location) and where your customer is into his journey (returning customer, frequent buyer, first-time buyer).
• Use your customer insights into your social media advertising campaigns, it will become a cohesive part of your marketing strategy.
• Show your customers a totally integrated experience across all channels because today’s consumers move from your social media, to email, to your website quickly.
• Interact with your buyers or prospects by responding to posts, liking comments, or sharing content.
• Build relationships with potential customers very early on, creating a more personalized and engaging experience.

Recover abandoned purchases by reminding the customer of any items left in their basket. This email should be sent shortly after abandonment. Try to suggest products based on was left in their cart to increase the chances of cross-selling or up-selling. The message should remind your customers they’ve left something in their basket or cart and that there’s still time for them to purchase. It’s important to personalize the message as much as possible. It is always better if you can include product recommendations based on what was purchased. Cross-selling or up-selling suggestions are appreciated if personalized. Make sure that features like free delivery or next day delivery are mentioned when available.

With Adaveo’s platform you will be able to automatically:

• Send email campaign based on your customer segments and sub-segments (gender, location, frequent buyer, first-time buyer).
• Incorporate product recommendations and monitor the impact on purchase conversion.
• Monitor impact of different types of recommendations such as similar products vs new products.
• Use retargeting to reach your customer wherever they are online.
• Use different communication channels such as Messenger, WhatsApp, Viber, push notification and of course emails.

First, determine criteria to consider when a customer becomes a VIP customer. Look after your best customers to maximize their revenue potential. You can check different criteria like CLV (customer lifetime value), frequency of purchase, and average order value, to determine who are your best customers. A specific message should be sent to the customer as soon as he or she reaches that status. Thank them for being great and loyal customers and how valuable they are for your business. Personalized the message as much as possible and give your customer an incentive as well as product recommendations based on previous purchases.

With Adaveo’s platform you will be able to automatically:

• Determine your own segment structures.
• Use sub-segments such as gender, location, age, type of customer.
• Acknowledge how important they are by communicating with them systematically on social media based on their interactions with your brand and engage with them on their social media by liking content they post and sharing their best content.
• Use specific email templates and campaigns.
• Turn off the cart abandonment emails for your loyal customers.
• Use specific incentives for those customers.

We call it a rolling calendar because by repeating similar promotions every 90 days or so, you keep your customers informed and engaged without making the same offers with the same campaign goals over and over again.

• Slot holiday promotions. Religious holidays, sate holidays etc...
• Slot annual promotions. These promotions may include major sales, product releases, events etc...
• Seasonality. Build appropriate promotions according to calendar seasons or slow/busy months.
• Slot in all the calendar important dates like: Mother’s Day, Father’s Day, Valentine’s Day etc... all the dates that are important for your business.

• Have the flexibility to set up these different campaigns exactly the way you want to.
• Use sub-segments such as gender, location, age, type of customer.
• Personalize your campaigns with different content for different customers’ segments and sub-segments.
• Email-exclusive campaigns aren’t enough anymore. Customers are looking for an omnichannel experience, and they’re willing to reward brands who provide it.

Whether your customers are on Facebook Messenger, WhatsApp, Viber, or they prefer SMS and push notifications, you are covered.

Truth is, the majority of your website visitors won’t convert on their first visit. And if you’re not doing anything to change it, you are losing countless opportunities to convert users who have already shown interested in your brand.

Pixel-based retargeting allows you to display your ad to any anonymous visitor of your website. With pixel-based retargeting, your ads can be seen as soon as the visitor leaves your website. And that means that you have a chance to bring their eyes back to your products or services and encourage further conversion.